PERSONAL SUMMARY

Marketing Strategist with a strong background in paid media marketing, SEO, and multi-channel flows. Full-funnel strategist who pivots well and is a creative problem solver. An organized collaborator who works well independently and as part of a team. Start-up experience.

RELEVANT EXPERIENCE

215 MARKETING - B2C/B2B Agency

SENIOR PERFORMANCE MARKETING MANAGER

PA / Remote | JAN 2024 - PRESENT

• Audit and strategize for existing and incoming clients based on data metrics

• Build and optimize campaign performance for SEM, programmatic, Amazon, Meta, Nextdoor

• Website CRO, particularly relating to customer journey

• Conversion- and engagement- oriented testing for audiences across channels

• Clients include SaaS, healthcare, childcare, franchises, and more

• Structure and oversight of monthly budgets; yearly budget planning

• Data reporting and client insights presentations

BOL AGENCY – B2B

SENIOR PAID MEDIA SPECIALIST

REMOTE | 2022-PRESENT

•. Develop quarterly strategy flows, from top of funnel to MQLs

• Built out year-long awareness campaigns for brand lift

• Structure yearly/quarterly budgets for search, social, programmatic, and publishers

• Execute and optimize search, social, programmatic builds

• Conversion tracking experience across channels

• Develop quarterly testing plans: channels, audiences, CRO, A/B testing

• Developed new yearly strategy for B2B SAAS client; increased QoQ pipeline x158%

• Weekly/monthly data reporting and client insights presentations

• SEO/paid collaboration work for website overhauls

ROOM 214 - B2B/B2C

DIGITAL MARKETING SPECIALIST

REMOTE | 2021-2022

PAID

•Structure and build out PPC search campaigns, including paid ad copywriting

•Use data & analytics to strategize campaign concepts across channels

•Weekly budgeting, optimizing multiple client accounts on Google Ads/Bing

•Manage Google Merchant Center, including Product Shopping Feeds

•Experience managing accounts with avg monthly spend $30k+

•LinkedIn and Facebook Ad build-out

SEO

•Monthly analytics and data reporting/presenting to clients

•Website technical audits using various SEO tools

•Multiple content strategies, including blog topic creation/optimization

•Ongoing e-commerce CRO experiments with A/B testing

•Google Tag Manager maintenance – set up, tagging, conversion tracking

•Projects: Keyword Projects, Competitive Analysis

TECHNICAL SKILLS

Google Ads, Google Analytics 4 (GA4), 6sense (ABM), LinkedIn, Microsoft Ads, Reddit, Meta, StackAdapt, SEMRush, Clarity, Google Tag Manager, Hotjar, Copywriting, Hubspot, ChatGPT.

CERTIFICATIONS

Google Ads, SEMRush, Google Analytics 4

EDUCATION

Digital Marketing Certificate: University of California, Berkeley Extension

Bachelor’s Degree in Theatre (Design/Directing): Fordham University, New York City, NY